Ultimate Branding Course for Senior Creatives
Online & Self-Paced
Taught by ex-Wolff Olins and Design Studio Experts
This practical online course has EVERYTHING you need to create brands that stand out. Taught by incredible ex-Wolff Olins and ex-Design Studio experts.
From developing a strong brand strategy, story and visual identity, to leading the team and launching the brand into the world — we’ve covered it all.
What you need to have in place to create a successful brand strategy
How to build a brand story that will resonate internally
What are the crucial strategic workshop exercises
How to guide designers and give the right feedback at the right time
What makes a good symbol and strong visual identity
How to create holistic systems
Robyn has worked across a diverse range of sectors from large corporate companies to start-ups.
Robyn has branded a film award, a global charity, a telco, a celebrity florist, a fin-tech, a theatre production, and a winning World Cup bid.
Campbell worked as a leading Creative Director at DesignStudio and Wolff Olins. He holds awards like D&AD pencils, Transform Awards & Cannes Lions.
His projects include One Football, Orange, Panasonic, Virgin, Depop, EE, Oi, and Skype.
Lovework Studio focuses on designing brands and digital experiences that people love. It combines brand strategy with graphic power.
CHAPTER 1
Who to engage in the process.
Crucial workshop activities that you need to do.
Time needed:
1 hour 30 min to watch the pre-recorded session and complete exercises
CHAPTER 2
Aspects of strategy beyond purpose — brand architecture and product vision.
How to get people to set and follow a vision and purpose.
Time needed:
2 hours to watch the pre-recorded session and complete exercises
CHAPTER 3
Logo. What makes a good symbol and what does it take.
How to guide designers and give the right feedback at the right time.
Time needed:
2 hours to watch the pre-recorded session and complete exercises
CHAPTER 4
How to create a holistic system.
Digital guidelines and digital toolkits.
Time needed:
2 hours to watch the pre-recorded session and complete exercises
CHAPTER 5
The process of rolling out a brand and how to coordinate all of the different teams to make it happen.
Brand roadmap workshop.
Time needed:
2 hours to watch the pre-recorded session and complete exercises
CHAPTER 6
Feedback and motivation.
Project set-up, briefing and kick-off.
Teamwork and dealing with team issues.
Time needed:
1 hours 30 minutes to watch the pre-recorded session and complete exercises
Learn from our curators Campbell and Robyn Butler how to create branding work for companies of different sizes.
WATCH THE MASTERCLASS
Buy Now, Pay Later plans are available.
See full T&Cs at the checout.
A: You will need around 10 hours to watch all the videos and do all the exercises. You can pace yourself and do this course across 5 weeks — completing a chapter a week — or you can have a 2-day marathon and do it all in one go
A: Absolutely. Exercises will be focused on auditing and developing/improving a brand, so it's beneficial if you work on your own brand or a client project during this course. If you don't have a project at the moment, don't worry — you can pick any brand you like — and practice the full process on it.
A: 100% self-paced, you are a busy person so you are always in control of when you start and when you finish.
A: You can see other learners on an interactive Miro boards and connect with individuals if you want.
A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.
A: Yes, you will have 1 year to complete this course.
Have more questions? Email Andrea:andrea@futurelondonacademy.co.uk
A: You will need around 10 hours to watch all the videos and do all the exercises. You can pace yourself and do this course across 5 weeks — completing a chapter a week — or you can have a 2-day marathon and do it all in one go
A: Absolutely. Exercises will be focused on auditing and developing/improving a brand, so it's beneficial if you work on your own brand or a client project during this course. If you don't have a project at the moment, don't worry — you can pick any brand you like — and practice the full process on it.
A: 100% self-paced, you are a busy person so you are always in control of when you start and when you finish.
A: You can see other learners on an interactive Miro boards and connect with individuals if you want.
A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.
A: Yes, you will have 1 year to complete this course.
Have more questions? Email Andrea:andrea@futurelondonacademy.co.uk
